Alison Baverstock (photo credit: http://www.canburystudio.co.uk) began her career in publishing before setting up a marketing consultancy mainly specialising in the book business. Her writing grew out of her professional experience; she began by writing for publishers on how to market books (the job she did) and now mostly advises those who want to get published on how to achieve their dream (apparently the second most common new year’s resolution). She teaches Publishing and Creative Writing at Kingston University.
She is a regular interviewee on BBC Breakfast to talk about reading, writing and parenting, and has also appeared on Richard and Judy, Open Book, Quote…Unquote and Woman’s Hour. She regularly gives talks at writing festivals and helped found the Kingston Readers’ Festival.
She writes regularly for Writers’ Forum and Mslexia as well as articles for the national press.
Books by Alison Baverstock
Later! A guide to parenting a young adult
One minute you are taking your child to school, the next they’re turning into a young adult. It may seem like only months since you were first filling your child’s lunch box, but the school career moves with such momentum that it isn’t long before they are facing the challenges of further education, job hunting and living independently. This new book will help you to encourage self-reliance in your nearly grown children and prepare them for independence in the real world.
A straight-talking, practical guide… It is designed to help parents help their children, but there is a twist to it which I like – the authors also remind the mother or father in the picture not to forget to think about themselves as well. Sandi Toksvig OBE, writer, broadcaster, Chancellor – and mother of three
The Naked Author: A Guide to Self-Publishing
‘A clear-sighted, cogent and thorough analysis of a part of the business often fraught with emotional and financial perils. The case studies Alison Baverstock provides are especially illuminating and her dispassionate approach will prove a valuable asset for those who intend to or are interested in self-publishing’ Peter Straus, Literary Agent
Richly detailed and enormously useful … [Baverstock] covers every base in the DIY market. The Independent
New digital technology, falling production costs and a new type of company offering publishing services have contributed to self-publishing becoming a viable option for writers, rather than a poor second to finding a commercial publishing deal. Written by a publishing consultant and author, with plenty of advice from other industry professionals, this book offers an objective analysis of the processes and companies involved in self-publishing. It helps you to analyse your objectives, define and meet the needs of your audience and looks at the right kind of content for self publishing.
It also provides insight into the editorial processes you will need to put your content through, how to commission services from freelancers and companies and how to get a product worthy of your name. It helps you to understand format and design options, and key issues concerning distribution, sales and marketing. Self-publishing is a costly venture and this guide will help you to scrutinise your investment choices and produce a more professional-looking product.
A & C Black, 2011
It’s Not Fair : Parenting the Bright and Challenging Child
Can your child run rings around you, and always have the last word? Is your child strong-willed and very independent for his or her age? Do they refuse to take ‘no’ for an answer? If the answer to these questions is ‘yes’, then it is likely that you have a bright and challenging child. Whilst there are many positives to parenting such children, it can also be very demanding. IT’S NOT FAIR! is designed specifically for the parents of young children who are independent, risk-taking and hard to rein in. It will help you to: * Set and reinforce boundaries – and explain why you should * Identify the issues and risks that your child may face – and help them to prepare for them * Discuss sensitive issues together – such as sex and drugs * Help your child to be more aware of the needs of others.
September 2009 Piatkus
A&C Black, 2009
How To Get A Job in Publishing
(with Susannah Bowen and Steve Carey)
A targeted, practical guide for anyone who wants to work in publishing, whether on traditional books and magazines or online publications. It includes working out if publishing is really for you; overviews of different types of publishing; explanations of different roles and departments, and advice from leading industry figures.
April 2008, A & C Black
How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
How to Market Books is often referred to as the ‘bible of book marketing’ and has been widely translated, including into Serbo-Croat and Chinese.
New edition January 2008, Kogan Page
Marketing Your Book: How to Target Agents, Publishers and Readers (Writing Handbooks)
Your book, however brilliant, will have to compete for attention with the 120,000 other titles that are published in Britain each year. Drawing on her extensive experience in book marketing, the author offers advice and encouragement on how to work with publishers and agents, or go it alone. Covering such topics as organizing a launch event, getting publicity in the local media, and keeping the momentum going after publication, it is up-to-date and eminently practical.
The good book guide, August 2007
Revised edition July 2007, A & C Black
Alison Baverstock is represented at Jenny Brown Associates by Jenny –email@example.com